To better understand how we may be able to help you achieve your business and personal goals try to honestly and objectively answer the following questions.

• Leadership
  
  
• What is the vision you have for your company? Do your employees know what it is? Do your vendors? Do your customers?
• If I randomly stopped one of your employees and asked them to explain your company's strategy, could they? If I stopped three would they all say the same thing?
• How often do you have company meetings to update employees? Have you had more or less as the economy became more challenging? Why?
• What do you stand for? What does your company stand for? How do you let your market know what your company stands for?
• When was the last time you sat face to face with one of your customers? Who requested the meeting and why? How often does this happen?
  
  
• Business Strategy
  
  
• What is your current business strategy? Is it achieving the goals you set for the quarter? For the year? How about over the past three years?
• When was the last time you reviewed and modified your business strategy based on changing economic, market, or competitive conditions?
• Can your employees, stakeholder's, and key customer's accurately explain your strategy?
• Does your strategic plan contain enough detailed information to allow its successful execution?
• How do you monitor and measure its success?
  
  
• Market Strategy
  
  
• Do you really understand your market? Most markets are constantly evolving due to changing global and economic conditions. Are you keeping up with these?
• Are there any new developments on the competitive front?
• Do you have a comprehensive market strategy to successfully launch your next product?
• Does your market strategy drive maximum profit margins?
  
  
• Product Development/Technology Commercialization
  
  
• Is it a science project or a product?
• Is there a market? More importantly, is there demand?
• Can this technology be scaled into production quantities?
• Can it be reliably manufactured?
• Can it be priced to achieve acceptable margins?
  
  
• Operations Strategy
  
  
• How will you manufacture and distribute this product?
• Do you plan to outsource any or all of the manufacturing steps? How do you decide which steps to accomplish internally versus outsourced?
• What skill sets will you need to develop to manufacture this product?
• Will the manufacture of this product require specialized assembly or testing equipment?
  
  
• Profitability Improvement/Cost Reduction
  
  
• How do I set achievable profit goals for my company?
• How can I monitor and maintain profitability during the product development process?
• What is the relationship between market strategy and profitability?
• What steps can I take to maintain or improve profitability?
  
  
• Exit Planning and Preparation
  
  
• If you had to sell your company in the next year, could you? What do you think would be the biggest concerns of a potential buyer?
• How much is your company worth? Is this enough to fund your retirement? What could you do to raise the valuation?
• If you sold your company this year who would run it when you leave?
• What type of buyer would you like to see own your company when you leave? What type of buyer would you resist selling to? Why?